Fireloop Creative

Jazz Comes to Brum

Wed, 28 May 2008 20:49:01 +0100

We’ve just launched the new design for the 24th Birmingham Jazz Festival after a revamp of last year’s initial site.

It’s in-keeping with the brand identity we launched then, too, but the design’s been reworked to allow for more content and we’ve added in some social networking elements to encourage the next generation of jazz fans and festival-goers to participate online, as well as by attending.

Have a look here, we’ll be continuing to add to it over the coming months. We’d also be interested to know what you think of the site, too!

Another Web Related Birthday

Sat, 03 May 2008 12:53:33 +0100

After the Web’s 15th birthday on the 30th April, it’s yet another web-based birthday today with the 30th anniversary of the first spam email.

According to BBC News, the first email marketing message was sent on this day in 1978 on behalf of now defunct computer manufacturer, DEC, and was received to much criticism.

All I wish is that someone foresaw the nuisance it could potentially become and begun working that day on something that could successfully combat the ever increasing deluge of it!

I just hope that’s not gonna take the next 30 years to sort...

...I live in hope..!

A Random Post About Innovation

Thu, 17 Apr 2008 13:42:56 +0100

I was driving home from the office the other day listening to a cd I’d rate as one of my favourites, and I was thinking ‘the guy who plays bass in this band is truly pushing the instrument in terms of technique, he’s a true innovator’, and that got me thinking...

I think there isn’t a week that goes by that either a client or prospective client tells me that their product or service is the most innovative, or that they want to position their product or service as the most innovative, and how the term gets banded about so much in today’s business world, so that inspired me to write this post on true innovators who both Karen and I respect, and may inspire you to learn more about them, or think about innovation in your business...

Oh, and if you know either of us at all and want to take a guess at who picked who, email us here and maybe we can think about a prize or something, just fer fun, like... So here goes, left to right:-

Isambard Kingdom Brunel
Not always successful in regards to the outcomes of his many projects, Brunel’s work still managed to often develop innovative solutions to longstanding engineering problems. During a short career (he died at 53), he still managed to produce many engineering firsts, such as the first propeller ocean-going iron ship, which at the time was the largest ship ever built, and the Great Western Railway. Posthumously, many monuments to Brunel exist in cities around the UK, there’s plenty of literature about him, universities and hospitals bearing his name and he made number 2 in BBC's ‘100 Greatest Britons’ poll, but most importantly, much of his work still exists today...

Tim Berners-Lee
The man who invented the Internet.... You're on it right now... ’Nuff said.

Alfred Hitchcock
A huge influence on many film directors, producers and actors in terms of innovation, vision and film-making technique. He also started a trend for directors to control the artistic aspects of their films without having to answer to the producer, and pioneered many techniques in the suspense and thriller genres. So ingrained in modern popular culture, his films have been remade and pastiched by countless thrillers and horrors, through to being parodied by The Simpsons and even mentioned in Eminem lyrics.

Bill Hicks
I found a fantastic quote on a web site that said ‘Bill Hicks became the yardstick that a generation was measured by’. An angry, angry, yet incredibly funny man, he found success as a comedian more in this country than his own, most likely due to his incredibly scathing comments on America, a country he still had a lot of love for. Sadly he died of pancreatic cancer at the age of 32, but his relevance and the power of his polemic still resonates today. Check out his DVD, ‘Totally Bill Hicks’. Recorded at the London Dominion Theatre in 1993, his routine on the Gulf War scarily has relevance today. In fact, his influence is such that MP Stephen Pound tabled an early day motion in the House of Commons titled ‘Anniversary of the Death of Bill Hicks’ on February 25th 2004.

Les Claypool
This is the bass player I was talking about earlier. He leads a band called Primus who are virtually unheard of in the UK, but are huuuuuuuggggge in the States. Over the last 50 years or so of the existence of the electric bass there have been some people who have done things with the instrument others can only dream of. Some notable names include Bootsy Collins, Flea, Larry Graham, Stanley Clarke to name a few, but Les Claypool has seriously moved the instrument forward in terms of playing by blending numerous musical genres with creative technique. A true innovator.

We Are 3! And Dave is 33!

Tue, 01 Apr 2008 20:44:27 +0100

Okay, in all actuality, Dave was 33 on March 30th, but Fireloop is 3 today! Karen made some cake to celebrate...

Mmm... cakey...

And Who Says Birmingham is Dull...?

Thu, 27 Mar 2008 11:46:18 +0000

The things that happen when you’re out the office for a day...

These photos were taken yesterday from our office balcony and show the devastation after a freight train running past the Custard Factory had derailed in the early hours of Tuesday morning. Thankfully no-one was injured, only the now flattened Citroën C1 took the brunt of the falling brick work. May it rest in piece peace.

Happy Steak & BJ Day!

Fri, 14 Mar 2008 19:17:39 +0000

Happy Steak & BJ Day!

Rehab Records is now finished too.

Mmm... Steaky...

Fri, 29 Feb 2008 19:50:38 +0000

The things we find ourselves getting involved with... We’ve just launched the very first stage (i.e. animated holding page) of steakandbjday.co.uk, a project we’re collaborating on with young Birmingham entrepreneur, Matt Roberts.

DBA Seminars

Tue, 26 Feb 2008 19:50:58 +0000

Karen and I attended a Design Business Association seminar in Bristol on Marketing and Self Promotion which was extremely interesting. Alex Bane from Taxi Studios gave an insighftful talk on how they promote themselves as a company and the experiences they have gone through, which we found easy to relate to... It’s just we don’t have Coke as a client...

...yet!

Travelling

Thu, 21 Feb 2008 19:51:16 +0000

Dave’s been putting some miles on the clock of his car this New Year travelling down to Bristol and across to Leicester (getting stuck in every traffic jam on the M42 and M6 in the process), but has been working on some interesting projects for the likes of GlaxoSmithKline, Betfair and Camelot, which we’ll report some more on in the not too distant future...

Rehabilitation Through Music

Sat, 12 Jan 2008 19:51:26 +0000

The Rehab Records web site is almost live, there’s just a bit of video footage that we’re expecting receipt of, then once that’s in place it will be online. We’ll post when, so keep an eye out...

Apply for ArtsFest

Mon, 07 Jan 2008 19:51:41 +0000

We’ve just completed a refresh of the application forms for the ArtsFest web site and the process for 2008’s event is now open, so apply here.

There’s much in store for the site this year, but we’ll report more on exactly what between now and September...